Anyone can have a website, but those who know what to do next and succeed at those next steps are the only ones who will make great profits and have a successful online business, or added income to a business that runs by itself offline. You can’t just set up a website and expect to make money without doing some important things first. This article will give you a few tips on how to make your website more profitable and more visible to potential customers.
The first thing you need to do, after you’ve built your website, is to make sure that your website has unique content. You can check this for free by going to www.copyscape.com and inputting your web URL. It will bring up results letting you know if the content (words) on your website is copied from another website. If it is copied, you need to change it enough so that it comes back 100% original through CopyScape. The reason for this is simple; Google will penalize websites that have copied content or overuse keywords. This is so that it is fair to all website owners; if you own a website and you just put the keywords over and over and Google didn’t have their rules, your website would obviously come up first when users searched for your keyword.
After you’ve made sure that your content is original you will want to then make sure that you’re using the proper keywords for your niche and utilize them in at least 3-5% of your web page. Any less than that you will be lost in the crowd, any more, you will most likely be penalized for over-usage of keywords. Also ensure that there are no spelling or grammatical errors; many website visitors who actually read your content will be instantly put off if you are unable to spell or use grammar properly.
Your next step will be to submit your website to as many directories as you can. These directories include Google, Bing, Yahoo, CityData, and any local directories in your area and also directories that are specifically related to your niche. You can find these directories by searching for “website directories” on Google or Bing. The more directories you submit your website to, the better presence you will have online.
The next step you will need to take is to submit your link to websites that are related to your niche. This will help drive traffic from your competitors by having your link posted on their page. Not every link you submit will be accepted, so the more you submit the better chances you will have of having your link approved on a competitor’s website. Try to submit your link to sites that don’t have very many links as well so that you will have a better chance of getting your link clicked on by potential customers.
After you’ve completed these steps, there are still many more things you need to do. These include signing up for Google Adwords and Google Adsense, joining affiliate programs, selling advertisement space on your webpage and utilizing social networking to advertise your site for free. You might also consider paying for ads through Google and other search engines as well.