Making Money from a Website: Writing

Do you ever fantasize about the life of a freelance writer? The ability to set your own hours, sleep when you want, take in the inspiration of the great outdoors and enjoy life at your pace. Rewind! The truth is, many freelance writers are just like you; a middle-class parent looking for a bit of extra cash. Though this may seem an impossible endeavor, it is actually relatively easy to begin doing.

A Bit of Background

Many freelance writers work as independent contractors for a handful of companies or individuals that need content for their websites. However, more and more are learning that by taking a bit of time in developing their own websites, they are able to profit from their own writing over and over. This approach often requires simultaneously working for profit in another capacity until the website begins earning more income.

The Right Person

This type of venture requires a certain type of person to be successful. The old adage “patience is a virtue” could not be any more true in this case. It can take a significant amount of time to build up enough traffic to turn a profit. The exact amount of time varies based on a number of factors and unfortunately cannot be determined with a simple (or complex) equation.

The more time you are able to invest in developing content and posting links to your website, the better. With more content come increased opportunities for search engines to identify one of your webpages as a match to a specific search term, resulting in more page views. Naturally, more page views leads to additional income.

The Right Topic

Experts on website monetization hotly debate about the many virtues and pitfalls of writing for money versus writing what you love about. Ideally, you would be writing about what you love while swimming in cash, but unfortunately this is not always the case. This again returns to your motivation for starting a website: is it solely for money or to share your knowledge and experience?

Critics of the money-making approach caution writers of potential burn-out of writing articles or blogs about an in-depth topic that you have no interest in whatsoever. Though there are, of course, people who write extensively about topics they are not interested in for extended periods of time, often they begin purchasing content from other writers in the long run.

Just as in many aspects of life, things generally are not black and white, but rather shades of gray. It would seem that the best approach to your website would be a mixture of these two seemingly opposite viewpoints. Choose a topic that you love, and learn SEO (search engine optimization) writing. Identify popular search terms that are relevant to your chosen topic, and write SEO-friendly articles about them.

By taking this last approach, it would seem that a writer/ website owner truly can get the best of both worlds. Write about what you love, and with a few tweaks here and there, you can get paid for it too.