There are many ways to make money with a website; one of them is PPC or Pay-Per-Click advertising. One of the most popular PPC networks is Google Adsense. On any PPC network, you will sign up, get your own generated code and paste it on your website. This network will then provide your viewers with ads that relate to your website in either text or image advertising. Each time someone clicks on an ad through your website you will profit.
Depending on how much traffic comes through your website, the amount of profit you make is different. The click-through rate (CTR) and the cost-per-click (CPC) are important in the amount of profit you will make. Your click through rate will most likely be hire with ads that are blended within the content or if they are above the fold; while CPC ads are clicked on more often depending on how much your customer trusts you.
The amount of money you make also depends on what type of service or product your website is related to. You might find that tech-related niches will only profit a few cents for every click, but since this is a popular niche it can still generate a lot of income; while financial products like mortgages or information about college education might profit you a couple of dollars for each click.
Where your traffic is coming from can also influence your CTR. When a user searches for your keywords through a search engine they were already looking for something related to your website. This organic traffic will be much more likely to click on your ads.
You will find though, that normally traffic that you get from social media, like Facebook, Twitter, or backlinks will have a lower CTR. This is because these users are more tech-savvy and tend to ignore ads since they aren’t normally looking for anything to purchase, they know how to find the information they want on their own and know that clicking on an ad won’t normally get them where they want to be.
If you are in the market for some great PPC advertising networks some of the most popular networks you should join are Google Adsense, BidVertiser, Yahoo Publisher Network, Chitika, and Clicksor. Using one or more of these advertising networks should help you to get the most profits out of visitors who click on your ads. Make sure to read all of the contractual information given when you sign up; some companies might require you to have a certain amount of traffic, while others are more lenient.
Making profits on your website using PPC advertising can be very successful if you are advertising and promoting your site well. If you don’t get a lot of traffic to your website you are less likely to profit much from a PPC program. As with most ways to make money online, you can’t just expect to make profits without first doing the work yourself. Make sure that you are also promoting your site, keeping track of the ads people click on and changing things whenever necessary to make your website more reputable and profitable.