Because of the recent decline in the economy, more people have been laid off of their jobs. This led to a huge increase in the amount of people that attempted to work from home, trying to offer the same services that they did for their original basis, except this time on a personal basis. Almost immediately after this rise there was an immediate decline in these businesses. Many of these home businesses fail, and a new one is forged and created nearly every day. If you are considering starting a home business, it would be prudent to consider using the internet as a tool, because dollars to donuts, the reason that most of these other businesses failed is likely because of lack o exposure. And there is no better tool for exposure in existence than the internet. The sooner people realize this, the sooner they will see profits from their small home business.
Whether the business offers a product or offers a service, cookies or oil changes, it is important to have exposure. How will anyone know that the business exists if it is impossible to find any information about it? Phonebooks are not as useful as they once were in advertisements, and it would be hard to find a locally produced paper or magazine that gets a lot of exposure and yet doesn’t charge too much for ad space. While it is nice to get a the word out through word of mouth and by offering services and products for free to a few clients in the beginning, the best thing to do by far is to get the word out on the internet. It is a tool that over 95% of American homes possess and is slowly becoming the standard for all homes.
The best tool for a starting business is the social networking site facebook. Make a page for your company that people can like, make a group with updates about new services or products that are being offered. When they like these pages or follow them, then anyone that is friends with them will be notified on their pages and they will also be given the opportunity to like the business. The next step is twitter where similar steps can be taken to ensure that the maximum amounts of people are informed about the business. Finally it is good to create a page on a Yelp and on other sites where users can review the services that are offered by the business.
There contact info and things like that can be posted as well as hours and a short description of the business. Of course it might be a while before these things take effect and it might be a while before a strong following is developed, but it is so important to promote a business in all facets imaginable. This must be done or it will suffer. Once these steps have been taken an official website can be created for all of these pages to link back to for reference. This will provide a great foundation for any at home business to fall back on for support.