Google Adwords and Google Adsense

These two services to website owners are must have tools when you want to make a website that is visible to millions of potential visitors. Utilizing these tools is an inexpensive and simple way to bring traffic to your website as well as make profits. In this article you will learn the basics about both Google Adwords and Google Adsense as many website owners might not know the difference between them. Learning all there is to know about the many different tools out there to help your website be the best it can be is the first step in becoming a successful online business.

Google Adwords:

Adwords is a tool that allows you to advertise to potential customers. You create your own ads, choose specific keywords related to your niche and start generating income. If someone searches on Google for your keyword, ads are randomly created by Google. If your ad is shown and someone clicks on it, you will pay a small fee each time your ad is clicked on. Advertising this way is the most effective way; since someone is already searching for your keyword it is more likely that they will buy your product or service; or at least visit your page!

With Adwords you set your own budget. This means that if you reach your limit of spending in a day or week, your ads simply won’t show up anymore. This makes it easy to create a budget and spend only the amount you want. You are charged only if a user clicks on your ad and never when it is just displayed. You can even search for your keywords and see how much it might cost you before you even sign up for Adwords! Utilizing this search tool can also help you find out whether or not your niche might be profitable enough to even consider spending your time on.

Google Adsense:

Adsense is a free program offered by Google to website owners. This program is for website owners who want to maximize the profitability of their website. When you use Adsense on your webpage, Google will place ads that are relevant to your niche or topic. You can customize the ads your visitors see as well as display ads in your RSS feeds!

Adsense also gives you the tools you need to make sure that you are doing your advertising correctly. They give you access to thousands of advertisers as well as help your site become more profitable. They do this in two different ways CPC (cost per click) and CPM (cost per thousand impressions). You can utilize both of these at the same time or use whichever works best for your site and your profit needs.

If you change the content on your page, the ads will change along with it. You can even block ads that might take your profits away from you, like competitor’s websites or any other ads you might not approve of! Customizing your ads to match your website design and also tracking your earnings with Google’s easy to follow reports makes Google Adsense a must have tool. It’s free to use and just about every other website out there is using it right now to help maximize their profits.