Affiliate marketing is one of the least popular methods of online advertising, likely due to its status as a fairly new concept. Despite the relatively new appearance of this type of marketing on the Internet scene, there are already a surprising number of different types of affiliate marketing.
Comparison Shopping Websites
Price comparison services, also known as comparison shopping websites, have become essential for the educated online shopper. If a person knows exactly what they are looking for, all they have to do is search for the item on a comparison shopping website to find the best deal available. These websites generally do not sell items themselves, but do receive income when purchases are made through their website.
This type of affiliate marketing can most certainly prove quite profitable, but requires either a good deal of computer expertise or the hiring of someone who does have this knowledge and experience. A more advanced web server may also be required to handle the processing of such a large amount of information, resulting in a larger initial investment.
Product Review Websites
Consumers are increasingly demanding more information before making expensive purchases or trying new products. Enterprising individuals have taken advantage of this need to make informed decisions, starting up product review websites on everything from laptop cases to vehicles. Some product review websites are set up like blogs, while others are designed to be read as an informational website.
This type of affiliate marketing technique is easy to set up and inexpensive to initiate and maintain. With frequent postings, a base of frequent viewers will eventually be established. The best approach to product reviews is to review something that you use on a regular or semi-regular basis, reducing any potential out-of-pocket cost.
There are quite a few loyalty websites on the Internet, some of which are more reputable than others. This type of affiliate website offers a rewards system in exchange for completing particular activities. Completing a purchase from a popular (or not so popular) online merchant by using the portal on a loyalty website will result in rewards points, with the particular amount often depending on a combination of the actual website and the amount of money spent.
Loyalty websites also generally have lengthy lists of so-called special offers from different companies on everything from video rentals to a book of the month club. By completing these offers through the loyalty website, additional rewards points may be earned.
Rewards points are usually exchanged in high amounts for prizes or sweepstakes entries. A few loyalty websites offer money or gift cards, while most offer actual items. This type of website requires a significant amount of time to initially develop, necessitating contact with numerous companies to affiliate with.
Affiliate marketing websites make their money when visitors click on a specific link or advertisement, with the most money made when a purchase results from the click. These are just a few examples of the wide variety of different types of affiliate marketing techniques.