With the rising cost of gas, more and more people are staying home and using the Internet to do their shopping. Businesses that have a website that features their goods and services have an advantage over businesses that do not. If you own a business and do not have a website, then you will be missing out on gaining customers and gaining profits. Before taking on the task of creating a website for your business, it is important to learn the basics on how to make a website an extension of your business.
To help you visualize your website as an extension to your business, think of it as an additional location. Your home page should be looked at as your virtual storefront. A physical storefront relies on curb appeal to attract customers. Your virtual storefront should have a similar curb appeal. The home page should give your customers a glimpse of what your business provides and reasons why they should do business with you. Give your homepage or virtual storefront the same attention you would your physical storefront.
If a customer were to visit your physical location and find your business unorganized and in disarray, chances are they will not do business with you. The same can be said for your business website. Your website should be well organized so that customers feel comfortable shopping around your virtual stores. When a store is properly organized, customers can easily find the products they need. Websites do not have the luxury of having store associates to help a customer find what they need so, be sure to make your website as user-friendly as possible.
Websites are becoming a great way to sell products to customers who choose not to go to a local store. What the customer lacks by not going to the store is the ability to see and touch the products they intend to buy. Presentation of your products on your website plays an important role in gaining the interest of the customer. Most businesses will simply add a picture of the product along with a brief description of the product. In most cases this is sufficient but in other cases it may not be. Using video to demonstrate or feature a product can go a long way for a customer that is unable to see or touch a product.
Picturing your website as an additional business location and learning how to make a website an extension of your business can benefit you and your business greatly. The creation and designing of your website should reflect you and your business but just as with your physical location, the website should be focused on the customer and his or her needs. Incorporate your business model and philosophy into the creation and design of your website so that customers can experience your business in exactly the same way as if they were in your physical location. Virtual customers are just as important as physical customers.