The Internet has become the most widely used resource for information by people all across the globe. The seeking out of information is not limited to scholars and students but includes a wide range of individuals for a variety of reasons. Donors to non-profit organizations, in particular, use the Internet to get information on non-profit organizations they currently donate to or for other non-profit organization they are interested in donating to. Learning how to make a website to promote a non-profit organization can increase the opportunities of non-profit organizations to gain new donors.
The main page of a non-profit organization’s website should focus on giving visitors to the website general information about the non-profit organization. This can include the organization’s mission statement, brief description of their function, and much more. What content to provide on the main page, is left to the decision of the non-profit organization and the individual or individuals involved in creating and designing the website. Essentially, the main page is what should get a potential donor interested in the non-profit organization and encourage them to explore the rest of the website.
For a website to be effective in promoting a non-profit organization, it should not be limited to the main page. Additional pages can easily be added to a website to provide more in depth information for potential donors to reference. Some donors are interested in the financial aspect of an organization. Providing a page that contains the public financial information on the non-profit organization will appease these types of donors. The information should be honest and accurate. Failure to provide honest and accurate information could result in the loss of current donors as well as any other future donors.
Some donors want to see what their donations are being used for but are not concerned about financial documents. Having a page that features videos and photos of different events sponsored by the non-profit organization as it pertains to their overall mission or goal is an effective way to appease these types of donors. Often times it is difficult for a donor to get deeply involved with an organization where donors are on the front line of the work an organization is involved in. Pictures and videos can provide just enough content for donors to feel confident that their donations are being used to meet the mission of the organization.
Despite every effort to provide as much information as possible on a website, chances are that some donors will have additional questions or concerns before making a donation. A page should be created with information on how donors and potential donors can contact the organization for more information. Additionally, having a page that allows for donors and potential donors to make a donation to the organization via the website can increase the number of donors as well as the donation dollars. Learning the different aspects of how to make a website can increase opportunities to provide donors with the information they seek and encourage them to donate to the cause.